Let’s Talk Whitepapers

I know, I know. Everyone says that no one reads Whitepapers. Too long. Too boring.

They’re right – if your customer is at the top of the sales funnel. As your customer gets further down that sales cycle, whitepapers can really make a difference even if they are not read all the way to the end.

Customers want to know that you know what you’re talking about. Customers want to know you are trustworthy.

Taking the time to produce a detailed discussion about your product and why it’s the best one in the marketplace for your customer’s problem gives that customer confidence in your solution.

And white papers often get forwarded to other interested parties – getting your company in front of more people.

Also consider that a white paper can be broken into pieces and used as marketing materials or blog posts.

Write once – use multiple times.

Here are a few snippets of white papers I’ve written.

From Selecting Technology for Your Team

Requirements

Each organization has different requirements for project tracking. Before attempting to find the right software for your organization, it’s critical that requirements are defined correctly and succinctly. Review the current frustrations with your current process and note how you’d like to correct that issue.

For example – Your plan doesn’t automatically update when a date changes. This causes your staff to spend hours updating dates and communicating new dates to the team.

Every day.

You’d prefer your professional staff spend less time on data entry.

As a manager, one requirement for your new project tracking system might read like this:

The proposed solution must correctly and automatically update the start and end dates for each task subsequent to the task manually updated.

When reviewing proposed solutions, the dates either change automatically or they don’t.

This paper doesn’t go into depth on the requirements definition process. For more information on the requirements definition process, see the References.

If you don’t define your requirements well, you won’t buy the right software. This does take time and effort. Many companies initially skip this part, figuring they know what they need – then go directly to the marketplace and buy something.

Interested in seeing more?

From Making Your Brand Pop!

The owner retired and shuttered the Lenz Firm in late 2017.

PROBLEM STATEMENT

Companies are currently in a hiring crisis. As the economy continues to grow, employees are more willing to look elsewhere. Voluntary quit rates continue to hold steady at about 2% of employed persons as of June 2016. ii More individuals are willing to leave their jobs in search of new opportunities. The most marketable individuals can be the most susceptible to recruiting and companies need to be aware of why their top employees may be attracted to other organizations.

As the workforce ages, some of the more experienced workers are leaving, taking with them the institutional knowledge that is difficult to capture. How are jobs changing to accommodate senior people retiring and new talent taking over? Is management reviewing it’s mission, values, and culture to incorporate new ways of doing business that attracts younger workers?

Interested in seeing more?

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